Privacy Policy

Effective Date:  January 18, 2024

Thank you for visiting the NWSL Boston website at (the “Site”) provided by Boston Unity Soccer Club LLC (“Boston Unity,” “we,” “our” or “us”).  This Privacy Policy describes the types of information we collect, how we use such information, to whom and under what circumstances we may disclose it, and how we protect it.  This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website) or offline (e.g., at one of our events) or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as “Services” in this Privacy Policy.  By using the Services or voluntarily providing personal information to us, you consent to the terms of this Privacy Policy.  If you do not agree to the policy, please do not use the Services. 

We may modify this Privacy Policy at any time and will post the current version on the Site.  We encourage you to periodically review our Privacy Policy to stay informed about how we are using the information we collect.

1. What Personal Information We Collect

Information You Give Us

We collect personal information from you when you submit it to us, including when you:

  • Register for an event; 
  • Place an order for merchandise; 
  • Sign up for our emails or newsletters; 
  • Contact us; 
  • Provide information to us voluntarily; or 
  • Participate in a promotion or survey.  

This information may include your name, email address, mailing address, billing address, telephone number, and payment method.  We may combine the information we collect from you with information we receive about you from other sources, such as address update services. 

Information Collected Automatically

Each time you visit the Site, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:

  • Your IP address, MAC address, browser type, operating system, device-identifying information, type of computer, and type of Web browser software, the specific webpages visited during your connection, and the domain name from which you accessed the Site.  
  • Information about your browsing behavior, such as the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site and other clickstream data.
  • We may use “cookies” of different types to recognize your computer.  A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to the Site or other sites.

We may use web beacons, match scripts, pixel tags or similar technologies that allow us to know if a particular web page was visited, an e-mail opened, or links in the email utilized.  In some instances, these technologies may allow us to match activities with particular users.

We may combine the information we collect through cookies, web beacons, or other technology tools with other information we have collected from you or information from other sources. 

2. Use of Information

We may use information about you for purposes described in this Privacy Policy or disclosed to you on the Site or otherwise.  For example, we may use information about you to: 

  • Provide, maintain and improve our Services;
  • Process your orders and payments;
  • Respond to your comments, questions and requests;
  • Send you a confirmation email when you make a purchase or register for an event; 
  • Conduct internal research and development and make business decisions about current and future product and service offerings;
  • Review Site usage and operations; 
  • Protect the security or integrity of the Services and our business; 
  • Monitor the Site for compliance with our Terms of Use and the law; 
  • Contact you with updates, newsletters and other informational and promotional materials. 

3. Sharing or Disclosure of Personal Information

We may disclose information collected from and about you as follows: (1) with vendors, consultants, contractors and other service providers who carry out work on our behalf and improve the products and services they provide to us (e.g., companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, analytics, marketing and advertising); (2) as necessary if we believe that there has been a violation of the Site Terms of Use or of our rights or the rights of any third party; (3) to respond to legal process (such as a search warrant, subpoena or court order) and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; (4) in the event that our business or substantially all of its assets are acquired, your personal information may be one of the transferred assets; and (5) with your consent or at your direction.  

We may share aggregated or de-identified information, which cannot reasonably be used to identify you.  

4. Cookies Policy

Like many commercial websites, we analyze how visitors use our Site through what is known as “cookie” technology or similar tracking tools.  A cookie is a small text file that is placed on your computer when you access the Site and allows us to recognize you each time you visit the Site.  We may use cookies to: (1) allow you to use the Site without having to re-enter your user name and password; (2) enhance or personalize your Site usage and shopping experience; (3) monitor Site usage; (4) manage the Site; and (5) improve the Site and our products and services If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions.  However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features that are currently on our Site, or that we may put on our Site in the future.  Note that browser-management tools for cookies are outside of our control and we cannot guarantee their effectiveness.  The Site does not control and does not guarantee the effectiveness of browser-based tools for managing cookies.

We or our partners may also use Flash cookies (also known as Local Stored Objects) or other similar technologies.  A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer.  We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys.  They help us improve our Site by measuring which areas are of greatest interest to customers.  They may be recognized by other sites or by our marketing or business partners.  Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies.  Click here to learn how to manage privacy and storage settings for Flash cookies.  If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

We may also use web beacons, which are electronic images that may be used on our websites or in our emails.  We use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

5. Retention of Personal Information

Personal information that we collect, access or process will be retained only as long as necessary for the fulfilment of the purposes for which it was collected, unless otherwise provided in agreements between you and Boston Unity or as required or authorized by law.  Personal information that is no longer required to fulfill the identified purposes will be destroyed, erased or made de-identified.

6. Data Security Measures

We maintain reasonable and appropriate measures designed to maintain information we collect in a secure manner.  We have taken certain physical, electronic, and administrative steps to safeguard the information we collect.  While we make every effort to help ensure the confidentially, integrity and availability of our network and systems, we cannot guarantee our security measures.

7. Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals, and therefore, the Site does not recognize DNT.

8. Children

The Site is not directed to children, nor do we knowingly collect any personal information from children under the age of thirteen without verifiable parental consent.  If you believe that a child has provided personal information to us, please contact us promptly as described below, and we will endeavor to investigate and delete such information from our systems.

9. Third Party Websites

The Site may contain links to third-party websites, which may have privacy policies that differ from our own.  We are not responsible for the activities and practices that take place on these websites.  Accordingly, we recommend that you review the privacy policy posted on any external site before disclosing any personal information.  Please contact those websites directly if you have any questions about their privacy policies. 

10. Social Media

We maintain a social media presence, such as pages on Facebook, Instagram and Tik Tok and a Twitter feed.  You can interact with us through social media, such as by posting content, sharing material from our Site, and using our social media plug-ins.  When you interact with us using social media, we may receive information such as your user ID, your profile picture, photos you post, and similar information, which is often determined by your privacy settings at social media sites.  We may use the information for the same types of purposes we describe throughout this Privacy Policy. Your use of social media sites is primarily governed by the site operators’ privacy policies and terms of service, and the information you share with us and with others is largely controlled by the privacy settings you have established at those sites.

11. Changes to This Privacy Policy

We may change this privacy policy from time to time, including as required to keep current with rules and regulations, new technologies and security standards. When we do, we will post the change(s) on our Site.  If we change the policy in a material and retroactive manner, we will provide appropriate notice to you. 

12. California Privacy Rights on Direct Marketing 

California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information.  We do not currently share the personal information of California residents with third parties for their own direct marketing purposes. However, if you have further questions about our privacy practices, please contact us as explained below.

13. Contact Us

If you have questions or concerns about this Privacy Policy or how we collect and use the information of our customers, you can contact us by emailing us at